just for context, echoing what @sodevious mentioned, we’ve had a few months’ worth of discussions about setting up a marketing working group (proposal as a private draft currently), and doing a website redesign. It’s been a topic for years, but internally we’re working on a brief based on the needs of our fundraising WG, the 20tab user research, the reports of our accessibility team. We have a website team up and running as of a few months ago that is gearing up to ship this new design once it exists. And we have draft content for specific areas of the site (fundraising related).
@adamghill if you’re doing competitors’ research by reviewing other frameworks’ sites, I think that would be most useful for us at this stage, so we can use that when creating our brief? Share a list of (relevant) competitors, why they’re relevant, what factors matter in researching them, and results of that research.
And if you’d like to work on this longer-term I’d recommend helping us get this marketing group started? I can share our draft proposal for your feedback?
Also don’t want to tamper enthusiasm but keep in mind there are valid reasons why those things take time! Here are the gaps we’ve identified so far in actually making a redesign happen:
- Marketing strategy
- (Possibly renewing the vision for the framework a bit)
- (Brand guidelines)
User research
Redesign brief- (Website content strategy)
- (Website moodboard)
- User journey mapping / information architecture for the site
- (Data on current site usage)
- Design mockups, possibly low-fidelity prototypes
- Visual design
Some might look at this list and think it’s overkill. I would personally say for an organization of our scale and ambitions it’s a must to go about this the proper way. With almost none of the above having been done over the last 10 years, we’re really suffering from this lack of shared direction. The homepage is a tempting target but it’s really just a symptom of overall lack of marketing / design governance. And I’d say lack of a shared vision for what Django is about in 2025+. Not like the current vision is bad but it’s definitely dated, and hard to interpret for marketing purposes.